Become a highly skilled Digital Marketing Professional through practical training, live projects, AI-powered marketing tools, SEO, Google Ads, Social Media Marketing, Content Marketing, Analytics, Automation and Performance Marketing.
Course Overview
The Professional Diploma in Digital Marketing (PDDM) is designed to equip students, entrepreneurs, freelancers and job seekers with industry-ready digital marketing skills. The program combines theory, practical implementation, live campaigns, AI tools, portfolio creation and real-world case studies to help learners build successful careers in the digital marketing industry.
Detailed Course Syllabus
Module 1: Digital Marketing Fundamentals
- Introduction to Digital Marketing
- Marketing Funnel & Customer Journey
- Digital Marketing Channels
- Brand Building Strategies
- Online Consumer Behaviour
Module 2: Website Development
- Domain & Hosting Setup
- WordPress Installation
- Elementor Page Builder
- Website Design & Optimization
- Landing Page Creation
Module 3: Search Engine Optimization (SEO)
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- SEO Audit & Reporting
Module 4: Google Ads
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Performance Max
- Conversion Tracking
- Campaign Optimization
Module 5: Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- YouTube Marketing
- Content Strategy
- Audience Growth Techniques
Module 6: Meta Ads
- Facebook Ads Manager
- Lead Generation Campaigns
- Sales Campaigns
- Remarketing Strategies
- Pixel Setup
- Campaign Scaling
Module 7: Content Marketing
- Content Planning
- Blog Writing
- Copywriting
- Video Content Strategy
- Brand Storytelling
Module 8: Email Marketing & Automation
- Email Campaign Creation
- Lead Nurturing
- Marketing Automation
- Newsletter Design
- Customer Retention Strategies
Module 9: Analytics & Reporting
- Google Analytics 4 (GA4)
- Google Tag Manager
- Data Interpretation
- Performance Analysis
- ROI Measurement
Module 10: AI Tools for Marketing
- ChatGPT for Marketing
- AI Content Creation
- AI Design Tools
- AI Video Creation
- Marketing Automation using AI
Student Success Stories
“The SEO, Google Ads and AI marketing modules were highly practical. I gained real-world experience through live projects and secured a digital marketing position shortly after completing the course.”
Arjun Nair
Digital Marketing Executive“Excellent trainers, practical assignments and industry-focused training. The course helped me start my freelancing journey and manage multiple clients.”
Fathima Rahman
Freelance Digital Marketer“The AI-powered digital marketing training gave me a competitive advantage. I learned SEO, Meta Ads, Content Marketing and Analytics from scratch.”